Does Your MLM Company OFFER YOU an Automated Marketing System?
Finally, multi-level and network marketing companies are going for a giant step forward in providing their downlines with automated marketing systems. They have moved into the 21st century and are using technology to greatly help people build their multilevel marketing businesses. I myself am involved in two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one restaurant presentation out of Starbucks and onto the web with sites such as for example gotomeeting.com, where the same presentation could be given to an organization all at once, instead of to one person at a time. These businesses are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and are doing things to help their multi level marketing builders become successful quicker and easily than ever before. Let’s now talk about the automated marketing system that actually leads an interested prospect, step by step, to the desired final result of becoming an associate of your multilevel marketing downline.
So, precisely what is an automated marketing system? Usually it includes several key components. The first and most important component of the system is really a lead capture page, also known as a landing page. It is a website that someone may visit due to advertising, either online or offline, for more information information about a product, service or business. Usually on the lead capture page of the automated marketing system there’s some cleverly written copy, or even a video for them to watch, that will cause the person to want more information and go further down the road toward signing up for your organization. An essential feature of the lead capture page may be the opt-in form. This form asks the individual viewing the site to provide you with his or her name, email address, and if you would like, even their phone number, before you provide them with more information.
That is really exciting, because this one step, and whether or not they choose to go on it, is what separates the info gatherers from the those who are hot for whatever it really is you must offer. Are you aware the importance of what I just wrote? The people who fill out the opt-in form have raised their hands and showed you that they are very interested in everything you have to offer, plus they are giving you permission to market to them. Each individual who opts in to your site becomes what’s known as a pre-qualified lead, this means they have just pre-qualified themselves as an interested prospect! Which has just eliminated most of the work for you to find out who really wants to hear your story and who doesn’t. With that one landing page, how many people did you will need to speak to as a way to obtain their contact information? Typically, absolutely no one! Sure, occasionally you will speak to someone throughout your day and verbally send them to your website (landing page).
Even right there for the reason that one step do you observe how the conversation has changed? automated marketing You are not trying to sell the complete idea there and set up another ending up in them, you’re just sending them somewhere to obtain additional information on their very own, and if they want to know more, they’ll let you know! Moreover though, with this automated lead generating marketing system, once you get all of the components up and running and you are driving traffic to your website (more about that in a forthcoming article), it is on autopilot for you personally! Are you beginning to understand how valuable this sort of automated marketing system could be?
Once the reader has opted directly into receive more information, that’s where the MLM companies with automated marketing systems truly deliver. Some excellent companies supply you, the network marketer, with excellent marketing pieces that explain the business to the prospect in one or a group of videos, and they give a way for the chance to do this. By that After all there is usually a web link for them to subscribe or go onto your waiting list, rendering it virtually effortless that you bring them under you in your downline. If they don’t sign up then and there, though, all is not lost. That’s where the next key element of a good automated marketing system comes into play.
The next important part of an automated marketing system is what’s known as an autoresponder. Remember when your prospect opted directly into your marketing system to learn more about your organization? Well, they handed you valuable information about themselves – their name, their email address, and with respect to the opt in form, their contact number. The autoresponder enables you to collect those email addresses and keep them stored in a database to enable you to easily send follow-up emails in their mind as a group, rather than sending out individual emails.
Guess what else autoresponders can do? You can set up a series of emails and designate on which days you will send them to each prospect, even if they were put into the database on different days! So, you merely need to write them once, the autoresponder takes care of the rest. It really is sheer genius. One example of an autoresponder site is aweber.com. There are certainly others as well. Better yet, the MLM and network marketing companies who are offering you automated marketing systems usually have an autoresponder set up for you as part of that marketing system!
Ultimately, an excellent MLM automated marketing system drives your prospects to become listed on a live recruiting webinar that’s usually done by the master marketers of the company, using sites like gotomeeting.com or gotowebinar.com. That is invaluable to you, because let’s face it, anyone initially of their multilevel marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and listening to the masters.Through the use of all of the components described above in an automated marketing system to build your MLM or network marketing business, you can see that many more opportunities for people to join up with you are provided. It no longer depends upon that 5 minute conversation you have using them on a chance meeting in the course of your day.